Keyword Review
This view supports internal keyword performance review and advertising planning.
Sample reporting data for tool demonstration
| Keyword | Campaign | Match Type | Impressions | Clicks | Cost | Conversions | CTR | Status | Planning Note |
|---|---|---|---|---|---|---|---|---|---|
| reporting tool | Non-Brand Search | Phrase | 8,420 | 512 | $418.90 | 26 | 6.08% | Enabled | Strong CTR; consider raising budget. |
| campaign analysis | Non-Brand Search | Exact | 5,210 | 288 | $362.40 | 14 | 5.53% | Enabled | Stable; monitor conversion rate. |
| ads planning | Brand Search | Broad | 6,940 | 193 | $201.15 | 7 | 2.78% | Enabled | Low CTR; review match type. |
| keyword review | Non-Brand Search | Phrase | 4,120 | 96 | $143.70 | 3 | 2.33% | Paused | Paused for creative testing. |